Website relaunch (pitch)
CHRIST Juweliere und Uhrmacher seit 1863 GmbH, Hagen
Art direction & visual design
Interactive Tools, Berlin
CHRIST is one of the market leaders in the German jewellery and watch retail sector, focusing on the affordable luxury segment.
When their brand identity was undergoing a face-lift in 2014, I got appointed by Interactive Tools to help them with pitching for the complete relaunch of CHRIST’s soon-to-be outdated online presence.
Unfortunately we didn’t win in the end. But since my designs for the homepage and premium page still look superior — in my humble opinion — to what they finally went with, I will not withhold them from you.