Christ.de Relaunch
Since 1863, this name has stood for a large selection of up scale jewellery and watches.
When —
June 2014
What —
Website relaunch (pitch)
Client —
CHRIST Juweliere und Uhrmacher seit 1863 GmbH, Hagen
My role —
Art direction & visual design
Agency —
Interactive Tools, Berlin
CHRIST is one of the market leaders in the German jewellery and watch retail sector, focusing on the affordable luxury segment.
When their brand identity was due for a facelift in 2014, I was appointed by Interactive Tools to help them pitch for a complete relaunch of CHRIST’s soon to be outdated online presence.
Unfortunately we didn’t win in the end. But since my designs for the homepage and premium page look (imho) superior to what they finally went with – I will not withhold them from you.
