Audi​.de Configurator

Redesigning the structure, content and interaction design of Audi’s international brand portal.

When

2011–2013

What

Brand portal & car configurator

Client

Audi AG, Ingolstadt

My role

Art direction & interface design 

Design lead: Florian Uihlein

Creative direction: Fabian Roser

Agency

Neue Digitale / Razorfish, Berlin

Visual Portfolio, Posts & Image Gallery for WordPress

Instead, the configurator is the website. And the website is the configurator.

Integrated configurator with light special.

Displaying day and night time running light, dipped beam and flashers.