Redesigning the structure, content and interaction design of Audi’s international brand portal.
Brand portal & car configurator
Audi AG, Ingolstadt
My role —
Art direction & interface design
Design lead: Florian Uihlein
Creative direction: Fabian Roser
Neue Digitale / Razorfish, Berlin
Instead, the configurator is the website. And the website is the configurator.
Integrated configurator with light special.
Displaying day and night time running light, dipped beam and flashers.