Redesign of the structure, content and interaction design of Audi’s international brand portal.
Brand portal & car configurator
Audi AG, Ingolstadt
My role —
Art direction & interface design
Design lead: Florian Uihlein
Creative direction: Fabian Roser
Neue Digitale / Razorfish, Berlin
The standalone configurator as an extra tool has disappeared.
Instead, the configurator is the website. And the website is the configurator.
This was a revolutionary decision and a huge UX challenge.
Integrated configurator with light special.
Displaying day and night time running light, dipped beam and flashers.
To make developers’ lives easier, it was essential to maintain a comprehensive production style guide.
This ensured that the design was consistent and optimised to meet business objectives and create an enjoyable customer experience.