Creation of a digital integrated campaign for Whiskas snacks to support the new product message.
Integrated digital campaign
MARS GmbH, Verden
My role —
Art direction & design
The landing page assures cat owners that Whiskas snacks are healthy treats for their pets.
It features interactions such as raffles and couponing, information about vitamins and their benefits for cats.
The landing page establishes the campaign’s trademark sound of the box being shaken – activated by the users shaking their mobile phones – and by doing so, entering the raffle.
A short video snippet of a curiously looking cat intros the Carousel Ad.
A line of treats leads from picture to picture, and by following it, the story of the campaign is told, eventually leading to the campaign landing.