Integrated digital campaign for Whiskas snacks to support the new product message: 30 % more vitamins.
Integrated digital campaign
MARS GmbH, Verden
My role —
Art direction & design
It features interactions such as raffles and couponing, information about vitamins and their benefits for cats.
The landing page establishes the campaign’s trademark sound of the box being shaken – activated by the users shaking their mobile phones – and by doing so, entering the raffle.
A short video snippet of a curiously looking cat intros the Carousel Ad.
A line of treats leads from picture to picture, and by following it, the story of the campaign is told, eventually leading to the campaign landing.