Whiskas Vitamins

Integrated digital campaign for Whiskas snacks to support the new product message: 30 % more vitamins.


March–July 2017


Integrated digital campaign


MARS GmbH, Verden

My role

Art direction & design 


Moccu, Berlin

It features interactions such as raffles and couponing, information about vitamins and their benefits for cats.

The landing page establishes the campaign’s trademark sound of the box being shaken – activated by the users shaking their mobile phones – and by doing so, entering the raffle.

Visual Portfolio, Posts & Image Gallery for WordPress
Whiskas Vitamins facebook carousel ad

A short video snippet of a curiously looking cat intros the Carousel Ad.

A line of treats leads from picture to picture, and by following it, the story of the campaign is told, eventually leading to the campaign landing.