eBay Trust Hub
This hub provides the key landing pages for the 2015 Trust marketing campaign.
When —
June 2015
What —
Responsive content hub
Client —
eBay International AG, Dreilinden
My role —
Art direction, visual design, production & QA
Creative direction: Kim Williams
Agency —
Feed Communications, Berlin
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The campaign aims at improving eBay’s trust and service perception amongst German buyers, and thus eBay’s competitiveness in the German market.
With the launch, formerly dispersed landing pages like Payment methods, Click & Collect, eBay Guarantee and eBay Buyer Protection are now accessible in one location.
The hub is well implemented in the overall product, in a consistent design in line with eBay’s new product experience and with a coherent messaging.
The design is responsive, modular & scaleable – it was developed to serve local as well as global needs, and can be rolled out internationally.
