Customer-centric webshop relaunch to optimise conversion rate and increase sales.
Beuth Verlag GmbH, Berlin
My role —
Art direction, visual & UI design
Beuth Verlag is a subsidiary of DIN and distributes standards and technical literature in all media formats for employees in industry, science, trade, the service sector, academia and the skilled trades.
The web store is the most important sales channel for Beuth’s products. So far, the conversion potential has not been fully exploited due to the web offering, which has not been user-oriented to date. In addition, the portfolio has expanded significantly since the last relaunch.
A modular design system was developed that allows a barrier-free design of the shopping experience and makes the large amount of complex information consumable for the user and drives purchase decisions.
The aesthetic yet functional visual language offers users orientation at first glance. In addition, search functions create fast and intuitive access to the products.