Christ.de Relaunch
Since 1863, this name has stood for a large selection of up scale jewellery and watches.
When —
June 2014
What —
Website relaunch (pitch)
Client —
CHRIST Juweliere und Uhrmacher seit 1863 GmbH, Hagen
My role —
Art direction & visual design
Agency —
Interactive Tools, Berlin
CHRIST is one of the market leaders in the German jewellery and watch retail sector, focusing on the affordable luxury segment.
When their brand identity was undergoing a face-lift in 2014, I got appointed by Interactive Tools to help them with pitching for the complete relaunch of CHRIST’s soon-to-be outdated online presence.
Unfortunately we didn’t win in the end. But since my designs for the homepage and premium page look superior (imho) to what they finally went with – I will not withhold them from you.
