eBay CRM
Feed, the agency I joined as creative director – maintaining innovation & excellence throughout the Berlin design team – is responsible for eCRM activity across eBay’s key European markets.
When —
Nov 2014 – Dec 2016
What —
CRM marketing (onsite & email)
Client —
eBay International AG, Dreilinden
My role —
Creative direction, online branding, email marketing, display advertising, concept development, QA
Agency —
Feed Communications, Berlin
My role was to oversee and guide: Onsite marketing (OM) design, email marketing (EM) design and build, landing page design and build, UX/CX design for onsite experience, creative direction for small photo- & video shoots.
This work was high volume. All of Feed’s offices together deliver up to 100 EMs per month and work on approximately 2,500 briefs per year in 10 languages.
On average Feed delivers 100.000 pieces of creative – from landing pages to algorithmic dynamic banners – per year.